PORTFOLIO

LULU’S ORGANIC BURGER & FRIES

Identity, Packaging, Website, Advertisement

Lulu’s Organic Burger & Fries is a fast food restaurant chain that serves fast food favourites made with organic ingredients. Lulu’s makes reasonably priced, great tasting food that is good for your health too.

GENERATION:1

Identity, Poster Design, Brochure Design

Sponsored by UBC, Generation:1 is a platform for local Asian artists to showcase their artwork in the community. The exhibition consists of professional and emerging artists in Vancouver.

The theme for the 2011 show was about planting roots and thriving in different cultures.

LIFE BRAND REBRAND

Packaging

Life Brand is Shoppers Drug Mart’s house brand. Its products range from dish detergent, shampoo, to beauty products. My rebranding aim was to target a younger audience by giving the brand an overall illustrative and consistent look.

VICTORIAN HOTEL

Website, Pamphlet, Photography

The Victorian Hotel is a boutique hotel located in the heart of Vancouver Downtown. With the art direction of Kevin Louis and his experienced team at Kevin Louis Design, I designed the front end of the hotel website. I also had the chance to explore and photograph the neighbourhood and developed a neighbourhood guide for hotel guests.

For full website, go here.

CHUCK PALAHNIUK BOOK COLLECTION

Book Cover Design, Publication Layout Design

The book collection is intended to be a collector’s item for Chuck Palahniuk fans, or a starter’s guide for readers curious about the author’s work. The set also aims to increase shelf presence in book retailers.

MEN’S ROOM CLOTHING

Identity, Packaging

Men’s Room Clothing is a clothing retailer chain. Its aim is to provide high quality clothing at reasonable prices. In addition to a strong cohesive packaging design, it also needs to convey a sense of quality and luxury.

LIFE CONNECTIONS

Newsletter, Publication Design

Life Connections is the bi-monthly newsletter of the Vancouver Friends For Life Society, a non-profit organization that provides health and support services for individuals living with life threatening illness.

MOVE FITNESS

Identity, Stationery Package, Website, Advertisement, Merchandise

Move Fitness is a fitness centre that caters to three niche gym target audiences, lovingly named: Cardioans, Liftans, and Yogans. As a result, three micro-identities are created to specifically appeal to its members.

VARIOUS LOGO WORK

Logo Design

A selection of logos done in my freelance and contract assignments.